Why Booking.com is Your STR Secret Weapon (and Why Most Managers Ignore It)

When most short-term rental owners think of platforms, Airbnb usually comes to mind. Maybe VRBO. But there’s one high-traffic, high-potential platform that many property managers completely overlook: Booking.com.

At SunnyBridges, we do the opposite — we lean in.

Booking.com isn’t just a hotel site. It’s a powerful channel for vacation rentals, especially in urban markets like New York City and Miami. The problem? It has a steeper learning curve, and most STR managers simply don’t know how to optimize for it.

We do. In fact, we specialize in it.

This blog breaks down why Booking.com matters, how it differs from Airbnb, and how we’ve helped clients turn this underused platform into a top-performing revenue source. We dive into:

• How to avoid low-quality bookings

• How to increase visibility and ranking

• Why Booking.com guests behave differently (and how to prepare)

• What settings and filters protect your property

Whether you're new to Booking.com or frustrated by past experience, SunnyBridges can unlock this platform’s full potential. It’s not about doing more work — it’s about doing smarter work, across multiple channels, for maximum occupancy and profitability.